Sorting hotel linen suppliers before wedding season can help you satisfy guests and prevent linen emergencies. Find out more in this blog post.
The wedding industry is a booming business to cash in on, with the average UK wedding costing around £20,000. With hundreds of thousands of people tying the knot each year, it is a very lucrative business for hotels to cash in on.
At the very least hotel guests will need a place to stay before and after the wedding, or your hotel can go the extra mile by hosting stag and hen parties, rehearsal dinners, the ceremony and the reception.
This can also include optional extras that your hotel might offer, including spa packages, honeymoon suites, fine dining and any drinks. By offering a complete package, you can maximise the profits you receive from a wedding.
However, you must be prepared for wedding season, as this can be a particularly manic time in a hotel’s calendar and you don’t want to fall short when it comes to the quality of the experience you are offering.
Here are Stalbridge Linen Services' top tips for hosting weddings and making sure you are prepared for them.
Why Sort Your Hotel Laundry Before Wedding Season
Wedding season can drive a lot of guests to your hotel, much more than you might be dealing with at other times of the year. Here are some reasons to sort your hotel laundry services before the wedding season begins.
Make Or Break A Guest’s Stay
A hotel experience hinges on service and quality. If hotel linen services are not up to scratch while a guest stays, this can ruin their whole trip, regardless of how fun and happy the wedding makes them.
A good night’s sleep is often number 1 on a guest’s priority list, so having subpar hotel linen can give a guest a negative impression of your hotel. As well as this, restaurant and bar linen needs to be up to scratch, or they will also be concerned about the hygiene of your hotel.
Ensure Customers Come Back
Having your hotel linen in place will encourage guests to come back to your hotel for a future stay. Many go to a hotel for the first time because of weddings, but a quality stay will ensure they consider coming back for a stay another time.
Prevent Linen Emergencies
If you don’t have contingencies in place or aren’t working with a reliable linen company in wedding season, you might be left in the lurch in case of a linen emergency. This could be a shortage of clean linen, or not having enough to go around.
Working with a reliable laundry service will ensure you have the correct amount for your needs, and if you do have an emergency, more linen can quickly be delivered.
Tips For A Successful Wedding Season
Now let's move on to some of the ways you can ensure your hotel meets all expectations during wedding season:
Bespoke Wedding Packages
Every wedding is different, so you want to be able to offer a personalised experience that can be adapted to the expectations of the bride and groom. Nowadays it is more than ever expected for a married couple to have as much choice as possible in their wedding, so a hotel needs to be able to provide as much choice as you can.
Try to offer as many choices as possible that you can accommodate, such as packages that include a range of options including the ceremony, reception, spa treatments, accommodations and more. They can pick and choose what they need and you can tailor the package to suit them.
Arrange The Hotel Carefully
While the wedding can be a big deal, you need to remember that you will also have other guests to deal with throughout the duration. This means you need to carefully consider the layout of your hotel, to ensure that the wedding guests feel comfortable and satisfied but the other guests also feel like they’re not in the way and can enjoy their stay equally well.
You can do this by planning which spaces will be used by what guests and at what times. This way you’ll create an ideal separation between the wedding guests and other guests so both are satisfied with their stay and are not in the way of the others.
Promote Your Hotel Properly
The key to getting wedding bookings at your hotel is to promote it properly as an establishment where marriages can occur. Put your best foot forward in these advertisements by listing the ways your hotel stands out from others.
This can be the location, type of building, features or the history of the hotel. Remember that many are looking for venues with unique selling points, so if your advertisements focus on this, you’ll draw in more guests.
Stage a wedding-themed photo shoot to properly showcase what your venue can look like when transformed into a wedding venue. You could do this at a guest’s wedding with permission, or dress the space yourself so potential brides and grooms can see what it will look like.
Make The Couple Feel Special
Finally, maybe the most important tip for wedding season is to make the couple feel special. This is probably the biggest day in their life so far, so try and make it as special as you possibly can. This could be gestures such as wine or a goody basket on arrival, or vouchers for the spa facilities.
Chances are they’ll let others know about these charming gestures and you might get future business from potential guests who might hear about how attentive you are.
Hotel Laundry Services For Wedding Season
Here at Stalbridge Linen Services, we are on hand to help you get through wedding season without the stress. We are the UK’s leading linen and laundry provider, able to supply our products across the country from conveniently positioned sites.
This allows us to provide a quick and easy turnaround, able to pick up and deliver our products at your convenience so you’re never left in the lurch this wedding season.
In terms of products, we can offer you a complete package, including linen hire for your hotel, restaurant and kitchen - making sure each element of your hotel is up to scratch if you’re planning on hosting weddings.
Bride, groom and any other guests will have luxurious night sleeps with our high-quality bed linen, and can slip into one of our bath robes as they enjoy your facilities. If you’re hosting the reception, restaurant linen. in a range of colours and styles is available to fit the wedding aesthetic.
There are plenty of benefits to working with us here at Stalbridge Linen Services, but the big one during wedding season is the flexibility we offer. We don’t tie our customers into complex contracts which fix the amount of linen you need each month, but instead offer a flexible service where you can change your requirements on the go.
This means one week you can have enough linen to host a wedding with 100 guests and a selection of events, but the next week you can pull back your linen needs to have enough for a regular amount of guests and no special events to cater for.
If you’d like to find out how we can help your hotel this wedding season and beyond, make a quote enquiry or contact us for more information today.