Hotel Linen Can Help with Branding and Marketing

Hotels rely on a broad array of furnishings and equipment to keep their customers happy. Each room has to be pieced together carefully to meet a complex range of visitor needs, where a team of housekeepers, managers and kitchen staff are required to keep the business running smoothly.

An aspect of this that cannot go unnoticed is the utilisation of hotel linens - both in bedroom and kitchen environments. Although it is a smaller detail than a comfy bed or a roomy bathtub, the linen in a hotel is a key detail that can make or break a guest’s experience.

For any hotel’s branding and marketing strategy, the bedroom and table linen must be considered, where these accessories can further design ideas and complement customer experience. Read on for an overview of how linen can solidify a hotel’s brand identity, with reference to the extensive product range on offer from Stalbridge Linen.

Hotel Linen & Branding Benefits

Hotel linens make a big difference to a room, where they bring a range of benefits that can help boost brand recognition and marketing strategies.

One of the best ways that linen can be utilised to bolster brand identity is through monogramming. This is when the company name or logo is embroidered onto the individual pieces of linen, allowing for company standardisation and consistency across bedroom and dining areas.

Linen quality is also something that visitors will directly associate with their opinion of the hotel brand, where softness and cleanliness can define a customer’s stay. Comments on linen standards are likely to make their way into visitor reviews of the hotel, where these details stick in the mind as defining indicators of quality. It is therefore essential that the hotel prioritises linen standards to boost an association of cleanliness and professionalism with their brand.

Marketing a Room with Linen Choices

It may be difficult to imagine how a small detail like linen can help to market your hotel. But there are a number of ways in which you can make this possible, both in hotel bedrooms and restaurants, by using linen creatively.

Sophisticated Dining

In your hotel dining area, linens can be used to make the restaurant appear sophisticated and elegant, which will allow you to market to a more elite target audience.

For example, table linen decor such as underlays and runners add extra flair to an eating area, whilst cotton napkins boost the comfort of your diners.

Luxury Bathing

There’s nothing worse than a scratchy, thin bath towel when you’re trying to unwind after a relaxing soak in your hotel tub. When guests see a stack of high quality bathing towels, they will immediately recognise that this hotel has reached an expected standard of comfort and professionalism.

Providing a range of towels with a luxuriously high thread count can give your guests an experience they won’t forget, where this small but important detail can consolidate up-market branding for your hotel.

Greener Hotel Image

A restaurant that uses reusable fabric napkins and tablecloths will be able to market itself as more environmentally friendly and sophisticated than an establishment that uses disposable table linens - a trait that is valued by many consumers these days.

A hotel bath towel system that also allows customers to reuse towels rather than washing after a single use can also show that your brand is invested in conserving finite resources.

You could also consider highlighting to customers your partnership with a professional linen and laundry service, emphasising how this ensures your linens are cleaned both professionally and using sustainable practices.

Creative Decor

A lot can be done with linens to boost the ambience of the room with creative design ideas. Bedroom linens of different patterns, colours and textures can make a room more appealing, where bed accessories like throw pillows and comforters can also add an extra layer of luxury.

Some establishments even craft linens into towel swans and other shapes to further attract an elite clientele!

Regardless of how you craft your linens, you can consider what audience of clientele your aesthetic may attract and tailor your marketing efforts to target such individuals accordingly.

Utilising the Popularity of White Linen

Most hotels choose white for their bedroom and table linen, where accessories can then be added to introduce a pop of colour. There are multiple reasons for this consistent choice, which can include:

• White is unconsciously associated with cleanliness and freshness
• This colour is easy to accessorise and blend with any room
• White brightens up smaller spaces
• A monochrome linen colour is easier to wash in bulk

Many of these factors help to market a room as professional and fresh, whilst also allowing for a consistent brand identity across multiple rooms. Different coloured bed linen may be suitable for certain hotel brands, but white is the recommended choice if you wish to market to a broad target audience.

In fact, the use of white linen has become so popular in hotels that it can actually act as a key selling point when marketing your guest suites. Many consumers associate crisp, white hotel bedding with luxury, comfort and the promise of a good night’s sleep - all positive associations that in turn can reflect their initial perceptions of your hotel itself.

Stalbridge Linen Services

Hotel Laundry Services

Some hotels have a built-in laundry room, where the housekeepers carry out all the laundering tasks required to keep hotel linen looking fresh. However some businesses may prefer to out-source to a commercial laundry service to help manage this heavy workload.

This could be preferable if your hotel does not have the staff or space to manage its own laundry room, or if the management team would prefer to invest their energies towards other matters around the hotel. Laundry rooms onsite can also be noisy, where you may prefer to remove this source of disruption entirely from your premises.

An out-sourcing laundry service, such as that we offer here at Stalbridge, can also ensure a more consistent and efficient clean, taking less time and reducing staffing costs compared to an in-house alternative. These companies will be investing in the latest cleaning products and equipment, ensuring that your linen is getting the best possible treatment. Collection and delivery services will also help to cut down on cleaning turnaround time.

Hotel Bed Linen Suppliers

At Stalbridge, we provide a comprehensive range of kitchen, restaurant and hotel linen services, where we both launder and supply an array of essential products. Our extensive range of bedroom linen includes both premier and elite options, to cater to your budget and clientele. We provide luxurious hotel sheets, bathrobes and a wide range of other high-quality bed linen accessories.

For your restaurant, we can supply napkins in a variety of colours to compliment any decor, including white satin, moss green and periwinkle. We can also provide an array of chef jackets for your kitchen staff.

We’re proud of our efforts to boost sustainability across our business model, where our linen rental and laundry services necessarily promote a circular management of resources. In addition to this, we are always working to reduce waste and resource consumption throughout every stage of our supply chain.

Our focus is to deliver a smooth and efficient customer experience, which is why we prioritise communication and transparency across all of our linen services. As such, you can rest assured that when working with us to meet your linen hire needs, you’ll be provided with high-quality linens that reflect the excellence you promise in your hotel’s marketing.

If you would like more information about our linen services, then contact us today and a member of our friendly team will be happy to assist you. Alternatively, you can submit a quote enquiry now, and we’ll be in touch shortly with a response.